Why You Should GeoTag Images
GeoTagging drives more local traffic to your business by improving local rankings and Google Map appearances.
If you are a local business looking to take your SEO to the next level, geotagging is worth your time.
Local SEO is all about passing positive and trustworthy signals to Google to prove to them you are a local business.
Like earning 5 star reviews, backlinks and maintaining NAP consistency, GeoTagging is another way to enhance your local SEO and Google Maps ranking.
As you know, Google Maps is competitive for local businesses and implementing geo tags might just be the thing you need to outrank your competition on Google Maps.
The best part… there’s a good chance your competition isn’t doing it.
The key to this trick is tagging Google images with the latitude and longitude coordinates for your business address prior to uploading them to your GMB profile.
Similar to building NAP consistency on listing and directory websites, including your business location within images is another way to help Google confirm you are a real business at a real location. By gaining Google’s trust your business will have a better chance at showing in the Google Map Pack.
How To GeoTag Images
We’ll be using a free tool called GeoImgr to geo tag our photos.
But first, images use Latitude and Longitude coordinates to specify their location so we’ll need these coordinates before we can start geo tagging.
Tip: GeoImgr offers a premium version that finds your coordinates for you simply by typing in your business’ name. This may be worth your while if you are looking to geotag a large sum of images.
Remember the whole point of geo tagging is to send signals to Google about our business’ address so these are the coordinates we’ll want to use.
How to Find the Latitude & Longitude of a Business
- Open Google Maps
- Search for Your Business
- Right click on the red marker within Maps
- Select “What’s Here?”
Copy the Latitude & Longitude coordinates at the bottom of the screen
The coordinates for our example are as follows:
Using GeoImgr to GeoTag Photos
Upload a photo to start geo tagging.
Type in your business’ coordinates we found in the previous step in the Lat and Lon boxes below the map.
Add keyword and ALT text in the boxes if you’d like.
Once you are finished, select the blue “Write EXIF Tags” button
You then be able to download your GeoTagged image!
Upload GeoTagged images & Improve Local SEO
Congratulations, you now know how to geotag images and are one step ahead of competition.
To get the most out of your images, upload them to your Google Business Profile, Social Media pages and website on a consistent basis. Sending positive signals to Google on multiple platforms is your best bet to outranking competition and improving your local SEO.