PPC Advertising

Google Ads

Pay Per Click Services

Google Ads Management

Google Ads is a great tool for generating more leads and online sales.

Whether you run an established business or just launched a website – Google Ads can do wonders for your bottomline.

By bidding on keywords relevant to your business, you can have your website ranking at the top of the search results and in front of customers ready to request a quote or purchase your product.

There are many moving parts involved when running a successful Google Ads campaign. That’s why Red Drum SEO provides full-service Google Ads management from account setup to ongoing optimization. Learn more about the ins and outs of Google Ads below.

Strategic Advertising

Types of Google Ads

Google Ads are everywhere.

From scrolling the search results, watching videos on YouTube, visiting other websites across the web, hidden within Google Maps and more.

Here are some of the most common types of Google Ads Red Drum SEO uses to produce business-changing results.

Search Text Ads

Appear at the top of the Google search results and outrank competition

Display Ads

Advertise your brand across millions of popular websites

YouTube Ads

Run video ads across YouTube and get in front of your ideal customer

Shopping Ads

List your products on Google Shopping and make more sales

Performance Max

Combine all of your creative assets and run multiple ad types in a single campaign

Local Service Ads

Generate more leads from local customers with Google Guaranteed

Google Ads FAQ

Why Should I Use Google Ads?

Google Ads has many amazing benefits as described below. Whether you are an e-commerce store looking to sell more products online or a local business looking to generate more leads – Google Ads is a great tool. There are many different campaigns you can run depending on your goals and budget. We’ll work with you to determine the best approach.

What Type of Business Should Use Google Ads?

Red Drum has worked with businesses from pretty much every industry. From e-commerce websites looking to scale online sales and local contractors looking to increase lead generation. The possibilities are endless, schedule a free consultation to learn if Google Ads can work for you.

What does PPC mean?

PPC stands for Pay-Per-Click and refers to the way Google charges its customers. Everytime someone clicks on one of your Google Ads, you’ll be charged a fee. This fee varies widely depending on factors like the type of ads you are running, how competitive your industry is and the quality score of your ads.

What costs are associated with Google Ads?

When working with an agency like Red Drum SEO, you’ll generally pay a Google Ads management and setup fee and then pay Google for the click costs. Within your Google Ads account you’ll add a credit card and Google will automatically withdraw your funds once you reach your budget’s limit.

How much do I need to spend?

We’ve generated amazing results for clients spending $30/day and clients spending $1,000s/day. Every business is different, but Red Drum will ensure you use your budget as efficiently as possible. The important thing is your ROAS or return on ad spend. As long as your account generates a positive ROAS, the amount you spend really doesn’t matter.

How Does Google Ads Bidding Work?

There are a number of bidding strategies within Google Ads. It really depends on your specific goals and the type of campaign you are running. For example, a YouTube video ad is going to be treated much differently than a standard text ad campaign.

Some of the most common bidding strategies are maximize clicks, manual CPC, maximize conversions, target ROAS and more. Don’t worry, when working with a professional Google Ads Company we’ll handle these decisions for you to ensure you use your budget efficiently.

What is Google Ads Retargeting?

Have you ever visited a website and then moments later saw an ad for that website on social media or somewhere else on the web? Google Retargeting is a powerful feature available in Google Ads. You’ll add a tracking pixel to the backend of your website, allowing you to create audiences that can then be tracked across the web on platforms like YouTube or other websites. Retargeting is an incredibly powerful tool when implemented correctly.

Reach Your Target Customer

The Benefits of Google Ads

Rank at the top of google

Google Ads are the first thing someone sees when they make a search, even before organic results. This presents a huge opportunity for websites that aren’t ranking well organically. Even with a brand new website and zero organic traffic, you can earn customers by running Google Ads.

Keyword Bidding

Google Ads allows you to bid on specific keywords, giving you more control of your budget. Unlike platforms like Facebook Advertising, you are able to control when you want your ads to show based on what someone types into the Google search bar.

Get more leads & sales

Whether you are a service business focused on lead generation or an e-commerce website trying to sell more products, Google Ads is a profitable tool. By bidding on specific keywords, you can appear in front of your ideal customer when they are ready to take action.

Audience & Location Targeting

Google Ads offers tons of powerful features like running ads to specific areas, targeting audiences with certain demographics and interests and much more. Using all that Google has to offer ensures you’ll get the best return on your investment.