Earn New Functional Medicine Patients with Digital Marketing
After helping a number of functional medicine clinics and providers earn new patients using digital marketing, I wanted to share how you can too. Using these 3 marketing strategies, you’ll no longer have to rely on referrals and word of mouth to keep your business afloat. These are proven methods for making sure your marketing dollars are generating real value for your functional medicine business.
You’ve likely heard of SEO, but perhaps you aren’t sure how to go about implementing it for your functional practice. After implementing many effective SEO strategies and helping clients rank on page 1 for functional medicine keywords, a few strategies have proven to work consistently:
- Properly optimizing a website for SEO best practices
- Targeting the right keywords
- Developing landing pages targeting certain conditions like hormone imbalances, weight gain and gut disorders.
- Building credibility and authority in the space
- Writing helpful and engaging copy
Google Ads is highly recommended for generating new functional medicine leads. Utilizing high converting landing pages, targeting the right keywords & locations, and developing ad copy that resonates are just a few of the ways you can start earning more patients with Google Ads.
Ensuring your account and ad campaigns are setup correctly is a critical part of the process. For someone new to digital marketing, Google Ads can be quite intimidating. That’s why working with someone like me is 100% worth it. Your ad spend will go much further and ultimiately help your functional medicine business grow.
If you’d like to manage your own Google Ads account, consider using some of these strategies:
- Start with a lower budget and scale it once you are starting to see leads
- Create separate campaigns/ad groups for specific services like:
- Functional Medicine
- Hormone Health
- Gut Disorders
- Weight Loss
- Target specific cities/areas
- Create high converting landing pages with call to actions, bios about the providers to build trust, clean images & patient reviews
- Ensure you have proper conversion tracking setup to report leads back to Google Ads
- Utilize negative keyword lists
This Functional Medicine Provider earned 87 leads at $63 per lead using Google Ads:
When using SEO and Google Ads, your functional medicine website is going to be the first impression you make on a potential patient. It should impress, build trust and give prospects an accurate depiction of what your practice is all about.
You can do everything right with SEO and Google Ads, but if your website doesn’t resonate, none of the traffic will matter. A great website will last years and it’s worth the time and investment to get it right the first time.
Ready to Work with A Functional Medicine Marketing Expert?
Red Drum SEO manages digital marketing for many functional clinics across the country and would love to discuss a partnership with your practice too. Reach out to schedule a free discovery call!
