Whether you’ve just launched a new roofing business or you operate a multi-million dollar business, the Ultimate Marketing Checklist for Roofers is jam packed with awesome marketing tips to help you grow online.
1. Create A Mobile Friendly Website
Having a website for your roofing business is a no brainer, but you’d be surprised how many contractors have zero presence online. In order to be visible on the web, earn customer trust, and generate consistent leads your roofing business needs a website. Don’t stress, when first starting out, your site doesn’t need to be overly complex. Overtime, you can improve your website’s content, appearance and SEO to make it a lead generating machine!
2. Claim A Google Business Profile
A Google Business Profile is an absolute must have for any local roofing business. Google Business Profiles allow your company to show up in Google’s local map pack among many other benefits. Most importantly, it is one of the most common ways customers get in touch and find local roofing contractors.
What are the benefits of a Google Business Profile?
- Show up in the Google Map Pack at the top of the search results for phrases like “roofer near me”
- Generate free, organic leads & close more sales
- Showcase and earn customer reviews to improve your SEO rankings and generate more leads.
- Post photos of your recent work to help your business stand out.
- Publish your phone number, address, website and hours on the first page of Google
3. Create A Facebook Business Page
Creating a Facebook Business Page has many benefits and it’s the perfect way to promote your business online and keep your customers updated. You’ll need a personal Facebook account in order to create and manage a Facebook Business. It is super simple to setup.
Share it with friends and family to start growing your page and post weekly updates to please the Facebook algorithm.
4. Use A Business Email & Phone #
A business email looks something like: email@example.com. There are many ways to create a custom domain email. Two of the most popular services include Google’s Gsuite and Microsoft Outlook. Using a custom email not only looks more professional, but it also helps ensure emails and form submissions from your website reach your main inbox and don’t end up in spam.
A business phone line is also important. Create unique numbers for employees, better track where leads are calling from, and keep your personal and business lives and expenses separate.
5. Earn Reviews
Earn authentic and real reviews from your customers across the web. Start with your GMB profile and Facebook Page and begin building your credibility online. Reviews not only build the trust of potential customers; They are important factors for ranking in the Google Map Pack and driving organic leads.
6. Create A Website Blog
Writing quality blog content on your website related to roofing is one of the best ways to drive more traffic to your website and improve its rankings in the search results for valuable keywords. Post consistent blogs on your site to please Google’s algorithm and boost your SEO.
NAP stands for Name, Address and Phone Number. It’s important your NAP information is accurate and consistent across the web to please Google’s algorithm. This includes your own website, Google Business Profile, Social Media pages, and information on external websites like GAF.com, BBB, Home Advisor, etc. Your NAP information sends signals to Google and helps them confirm you are a legitimate and active business.
8. Create FAQ sections
When homeowners are in the process of purchasing a new roof, you can bet they are going to Google to find answers for questions like the type of roof they need, what color, average cost, insurance claims and all kinds of topics. Create FAQ sections on your website around these topics and improve your chances in driving valuable traffic to your website and earning spots in Google’s People Also Ask dropdowns.